Fernanda Borges
Identidade Visual
PT
Fernanda Borges é uma psicóloga jovem, especializada na área de saúde mental, que busca, por meio da abordagem da Terapia Cognitivo-comportamental, auxiliar pessoas a compreenderem melhor suas dores, vulnerabilidades e transtornos emocionais. Seu diferencial está na dedicação e humanização do atendimento, com base na empatia com o sofrimento do outro.
O DESAFIO: Nosso objetivo foi projetar uma identidade que transmitisse os valores pessoais e profissionais da marca, que fosse moderno e exclusivo, sem fugir ao aspecto humano e acolhedor. Buscamos referências sobre inteligência emocional, comportamento humano e também elementos da natureza, que simbolizassem os princípios da psicologia cognitiva e da terapia comportamental.
A SOLUÇÃO: Nos inspiramos no significado da flor de lótus na mitologia grega, que remete ao triunfo da perseverança diante das adversidades. Criamos um símbolo simples, mas expressivo, para representar a transformação da mente e a busca de autoconhecimento e resiliência para superar problemas, dores e dificuldades de lidar com emoções.
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EN
Fernanda Borges is a young psychologist, specialized in mental health, who seeks, through the Cognitive-Behavioral Therapy approach, to help people to better understand their pains, vulnerabilities and emotional disorders. Her differential is in the dedication and humanization of the care, based on empathy with the suffering of the other.
THE CHALLENGE: Our goal was to design an identity that would transmit the personal and professional values of the brand, that would be modern and exclusive, without escaping the human and welcoming aspect. We sought references on emotional intelligence, human behavior and also elements of nature that symbolized the principles of cognitive psychology and behavioral therapy.
THE SOLUTION: We were inspired by the meaning of the lotus flower in Greek mythology, which refers to the triumph of perseverance in the face of adversity. We created a simple but expressive symbol to represent the transformation of the mind and the search for self-knowledge and resilience to overcome problems, pain and difficulties in dealing with emotions.
THE CHALLENGE: Our goal was to design an identity that would transmit the personal and professional values of the brand, that would be modern and exclusive, without escaping the human and welcoming aspect. We sought references on emotional intelligence, human behavior and also elements of nature that symbolized the principles of cognitive psychology and behavioral therapy.
THE SOLUTION: We were inspired by the meaning of the lotus flower in Greek mythology, which refers to the triumph of perseverance in the face of adversity. We created a simple but expressive symbol to represent the transformation of the mind and the search for self-knowledge and resilience to overcome problems, pain and difficulties in dealing with emotions.
